Fixing The Social Chemistry of Wearing a Mask

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The COVID-19 pandemic has rendered the behavior of most people unrecognizable. Handshakes have turned into elbow bumps. School and work are conducted remotely. Socializing happens virtually. And now even our faces are becoming nearly unrecognizable as we don non-transparent masks in order to go out.

At times, face coverings, whether women’s veils or bandanas are worn by demonstrators have sparked outright bans. In some parts of the U.S. during the pandemic, the requirement to put on a mask has brought about political protests, arrests, and even violence as a result of blocking someone’s identity.

Masks do not just protect the wearer, they protect others. Such community-minded thinking fits with collectivist cultural norms in some parts of Asia, where masks are routinely worn when one is sick—and where there is more experience with serious epidemics. Even in the more individualistic U.S., protecting others can serve as a powerful motivator.

People have an innate fear associated with not seeing someone’s face and opaque masks are at the heart of this problem.

Nanoventi products are all 100% transparent and restore the balance in social chemistry. Your face and your smile are once again returned!

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